ADAAmerican Donut Association
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Top 10 Donut Trends for 2024

By ADA Editorial Team · March 5, 2026 · 523 views

The donut world never stands still, and 2024 is no exception. Here are the hottest trends we're seeing across the country: 1. Mochi Donuts - Japanese-inspired chewy donuts made with rice flour are taking America by storm with their unique texture and Instagram-worthy appearance. 2. Savory Donuts - Think bacon and cheddar, everything bagel, or jalapeño cream cheese-filled donuts are blurring the line between breakfast and snack. 3. Vegan & Plant-Based - With plant-based eating on the rise, creative vegan donuts using aquafaba, flax eggs, and oat milk are becoming increasingly indistinguishable from traditional versions. 4. Locally-Inspired Flavors - Regional pride is showing up in donuts, from huckleberry glazed in Montana to key lime in Florida. 5. Stuffed Brioche Donuts - Pillow-soft brioche donuts stuffed with everything from crème brûlée to cookie butter continue to dominate social media. 6. Donut Walls at Events - Wedding donut walls and event displays have become a full industry. 7. Asian-Inspired Flavors - Matcha, black sesame, taro, and ube glazes have gone from specialty to mainstream. 8. Mini Donut Stations - DIY mini donut stations at events and restaurants allow customers to customize their own treats. 9. Sourdough Donuts - The sourdough trend has crossed over into donuts, adding complexity and tang to the classic fried dough. 10. Donut Ice Cream Sandwiches - Using glazed donuts as the 'bun' for ice cream sandwiches is a winning combination that's showing up at shops everywhere.

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